A nationally recognised design office, ICD brings a strategic edge to design.
Our overall perspective brings brand-aware and brand-led thinking to all projects, believing that the identity paradigm yields a powerful visual logic can
be adapted to all communication problems. At the same time, we involve ourselves with content, so that communication nuances which are business
specific are also preserved.
System based design is a particular area of strength. System thinking extends form, typography and
colour into expressive visual languages to allow the brand’s personality to
spread across media and usage contexts, providing both visual coherence and logistical efficiency.
Our work cuts across media, from print to interactive to 3D and exhibition design, often touching 3D and space design, by employing a
multidisciplinary approach that stresses effective teaming, unified by a powerful brand thought.
ICD’s solid track record of 20 years in designing for brands from the editorial, marketing and corporate
spaces make it the perfect partner for the design arm your business strategy needs
to succeed, whether you are creating a brand or re-vitalising one.