The design process begins with two questions: where am I today and how am I perceived? Perceived as in making the presence felt.
… But graphics is still advertising, we point out. He looks at us with a disbelieving expression.“Visual Communication”, he interrupts. “That’s what graphics are all about. Design is most often not perceived as a performance multiplier because it is on of the answers to a series of communication methods adopted by the client. Design by itself cannot give the whole solution,” he says. “But it has to speak volumes without uttering a word.”
… The design process begins with two questions: where am I
today and how am I perceived? “Perceived as in making the presence felt,” he explains. There are quite a few corporate bodies in India today who have handled their identity in such an indefinite way that they are not perceived at all. “This is the source and then there is the target, which is, what do I want to be perceived as,” he goes on. The designer comes in to answer this question and also suggest how to get to the target.
