switched to graphic design after a degree in architecture from the School of Planning and Architecture, New Delhi, adding his lifelong passions of lettering, calligraphy and type to his education which he credits with giving him a good, if unusual foundation in design. Itu has taught, lectured and judged at the National institute of Design, helped consult on curriculum at UCLA, Los Angeles, has been

featured in World Graphic Design, a book on design from the emerging markets.

Itu listens obsessively to Indian classical music, but his multiple interests also include cricket, economics, writing and science; he is a fact-junkie who loves getting under the hoods of his client's businesses. He speaks Hindi, Bengali, Gujarati. Itu's short stories have dealt with the

conflict of will with involuntary behaviour, covering subjects like flight, bodily functions and Parsi-ness.

itu@icdindia.com