| Packaging |
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| PACKAGING |
| Haldiram's | Panga |
| Haldiram's new range of spicy corn triangular shaped chips, needed a new brand which is fun, bold and communicates to teenagers. The pack competes with similar products in the market like Bingo mad angles."Panga" the name, devised by us, is an untranslatable slang usage in Hindi. The brand's personality accentuates the spiciness and sharpness of the mouth feel, while its angular shapes gives it an edge of light-hearted confrontation (a rough translation of the word Panga). The "explosion" in the branding unit, reflects the crispness and "punch" of this product. |
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