| Marketing Communication |
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| MARKETING COLLATERAL |
| Inme Learning Pvt. Ltd. |
| Inme is a summer learning experience, and a brand we named and designed. It organises camps for 9-16 year olds at its sites in the hills. Children engage in activities that build their confidence, encourage teamwork and social skills, while experiencing the joy of doing.
Inme's communications carry the style of the brand, with its emphasis on the hand made and 'real'. Using a set of branded elements, the style allows a flexible way to communicate its products while preserving the look and tone of its distinctive personality.
The voice is that of a camp participant, and recalls the physical scrapbooks that are commonly used by kids to preserve memories, even in the era of cell-phone cameras and social networking.
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