Cool, blue and mysterious. Wild Stone goes under water
Background This series is Wild Stone’s entry into the 'Aqua' space. This can be thought of as a sub-category, in which a blue product and mentholated cooling is common. For most mass grooming brands, they are considered necessary, with sales spiking in summer and the moist weather.
Brand Thinking With the generic deo range having established the clawmark as an iconic asset, in the arrival of sub-brands, the design theme employs them more freely.
Design In this mass brand, sunlight plays mischievously underwater, and recalls the mystique of an underwater lovemaking, forbidden, secret and momentary. The freshness of the morning shower, it suggests, may well be the scene of early sexual encounter.