With Ashima-Leena as the mother brand Alias was the launch of their new pret collection. The 'tree of life' stood as an apt source of inspiration for their store interiors. Elements of butterflies and bird were integrated with the intricate tree and applied on a vertical panel suspended at the back end of the store. The floor carries a similar texture embossed throughout the long corridor like area. The store interiors were designed, styled and executed by Lotus.
