My Space, a furniture brand needed a new identity to keep abreast with changing time and tastes. The marketing theme 'make way for the new' demanded a logo which a young Indian would easily identify with. The logo has two cozy forms overlapped by a hexagonal shape of a 'nut' breaking these forms. The contrasting forms and the brand typeface make the 'soft and hard/emotional & functional' side of furniture, space planning come alive.
