| Brand Identity |
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| IDENTITY |
| Vegit |
| Vegit, a new brand, produces only vegetarian food products. Vegit will be the mother brand under which other brands will be introduced. We started with naming, where a phonetic structure that stresses immediacy was used, with a word-meaning that conveys the food segment. The formal integration of the green leaf into the lower case g gives a sense of forward motion to the brand, ushering in a progressive attitude towards processed agro-products. The symbol's friendly, foody appeal, makes it a good host for other brands. |
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