| Brand Identity |
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| IDENTITY SYSTEM |
| Jyoti Rath Associates Pvt. Ltd. |
| The brief to this project was planning a system that would be representative of a reputed Architecture firm based in Delhi. Predominantly dealing with the feeling of space, the forms of this symbol show a play in dimension, between 2D and 3D. The symbol is axial, extending into forms that progressively grow in size and scale. Emphasizing the + in the symbol and as part of the type, the associates are an essential part of the framework and functioning of the practice. The green used in their previous symbol, maturing to a shade of Green along with Black represents the development of the firm. |
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