| Web and New Media |
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| WEBSITE |
| IPL | www.IPLT20.com |
| The world’s premier T20 cricket league approached us to redesign the appearance and interface of their website, already in late development. The challenge included devising features and interaction for IPL’s immense news and video archives, anticipating user needs and making items findable. The design reflects the sheer glamour and energy that define IPL for the young cricket fan who is an adept web video consumer; while serving as a one-stop information site. Hospitality, news, awards and advertising are all assembled into a single, high-voltage whole. The project was executed in a tight three-week window, and after launch, maintained via regular additions of new pages. |
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