| Corporate Communication |
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| ANNUAL REPORT |
| Bajaj Auto Pvt. Ltd. |
| In 1999, Bajaj Auto India Pvt. Ltd. were eager to shed their traditional scooter-maker image and positioning themselves as a reenergized, technically superior motorcycle player preparing to move away from a scooters-only image.
The theme-Driving Change-produced a clean, sleek report highlighting the form and contours of these new vehicles. The cool, fresh typography and layout helped to update the old image of the company and usher in the new era of change silently. |
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