| Packaging |
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| PACKAGING |
| Jairu Mineral Water |
| Jairu is mineral water bottled at source in the idyllic Kullu valley of Himachal Pradesh, where it means "spring water". Being pure to start with, it is made suitable for packaging with the gentlest of methods, without chemicals.Our solution was to leverage the geographical origin of the water. A compact lettering unit with a gentle wave forms a snow-fed mountain spring on the shelf; the white background and the snowflake to evoke the mountains and the cold, but avoiding the Himalayan imagery already appropriated by a leading brand. |
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