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| PACKAGING |
| Haldiram's | Whoopies |
| Haldiram's were launching a new product, fun shaped extruded savouries, which needed a new brand.
We created the brand name, 'Whoopies', a yelp of excitement, to be synonymous with celebration. A character, Hoopie Whoopie was developed to be the mascot of this brand, with whom an 8 year old will easily identify. The fun shapes of the products were exploited in the pack graphics, thereby giving the whole range a common graphic strategy. |
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