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| MAGAZINE |
| RPG Publications | Open |
| Open, India's latest general interest weekly, defies the prevalent trade categorisation (news, features). It aims at the globally minded Indian with a wide content mix, local and international, making it a one-stop magazine for such readers.Our response: three sections with distinct identities, to make the rainbow of offerings visible. A snippetty, lively front, a varied but meaty middle and a back of the book with special interest sections, like books, gadgets and science. We began with comparative research, and influenced content strategy. Dummies were tested before launch.
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