type an industry, client or keyword
An identity for an independent publishing house
Yaarbal identity Octave Communications
Background Yaarbal is an independent publishing house, promoting subjects that the mainstream publishers would not. In Kashmiri, a yaarbal is a river bank where men and women meet to talk; a space of conviviality and exchange; in Hindi, it can be read as ‘strength from friends’. It functions on a keep afloat basis, without permanent expenses. Our task was to design a versatile mark, to serve as an imprint for books and events.
Approach Readers seek experiences that free them from the safe, sanitised, mainstream: kinds of art or politics, that society marginalises. Yet these readers often also subscribe to society’s power structures. Yaarbal can resolve this contradiction by being a responsible yet unafraid guide to these spaces. 
Design A slingshot (or catapult), integrated with a Y. It represents Yaarbal’s mission to swim against the tides of commerce, conformity and power. The slingshot is resourceful and resolute. A toy and a weapon at once, the slingshot has a popular, even cheeky touch, giving Yaarbal the voice of a citizen, speaking for every man. Finally, the bold, solid Y provides the countervailing stability to the project.
Impact Yaarbal identity was an in-book winner at Kyoorius Design Awards 2017 under logo design category.
Credits Creative Direction: Lisa Rath; Team Lead: Richa Bhargava, Designer: Sreeja Chatterjee
Yaarbal identity
Yaarbal identity
Yaarbal identity