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BookMyShow: look, hook & book

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bringing a tradition of care to advanced healthcare

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luxury skincare at the centre of science, beauty and nature

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questioning the image of Kashmir, through the lens of photojournalists

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conspiring to deliver your drink

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a forest of flavors for Woodford Reserve bourbon

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ICD helps businesses define their identity and achieve targeted outcomes across brand, digital experiences, packaging, product design and communication. From enterprise AI platforms to consumer brands, ICD combines strategic thinking with visual craft to shape how companies are experienced.

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new
designing the enterprise AI experience / Unifyapps
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a news media product for the age of social media / RP-Sanjiv Goenka Group
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creating a world of personalised comfort / Sleepwell
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Prodapt website / prodapt solutions pvt ltd

as businesses transform digitally, the screen becomes the face of the brand. employees come to work on a screen, while consumers buy on one. their experience is your brand; users come to know you through how efficiently, easily and delightfully you serve them. we direct attention, reducing cognition and fatigue, reduce learning time, or increase engagement.

services / digital

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script to screen: hollywood reaches escape velocity / celerity accelerator LLC
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conspiring to deliver your drink / Ahead Co
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bringing a tradition of care to advanced healthcare / Geetanjali Group
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Branding India’s top golfing partner / Zaverchand Sporting Equipment

design is at the centre of the brand. some businesses may survive, or even thrive, without a consciously managed brand. every business, with or without a ‘bible’, needs a deliberate design effort to deliver on its promise to customers, and ensure its sustainability.

services / branding & identity

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Reimagining a calming cooler with natural ingredients of green tea and herbs / Sipwise Beverages
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winner
jack’s diwali / Brown Forman
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a refreshingly familiar re-brand and packaging system to premiumise a value tea brand / rungta’s
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timeless fragrances for the modern man / McNroe

distinctive packaging gets noticed on the shelf, appeals emotionally to the subconscious, and reassures the rational mind with facts to unlock purchase. most importantly, packaging must capture the brand’s spirit, without words or advertising. ICD studies brand, shelf and shopper to create a marketing asset.

services / packaging

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winner
it’s not where, it’s how / Outlook Traveller
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dramatising sports reporting / Bennett Coleman
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Em. No. Nahi: photobook, notebook / yaarbal
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A pottery story: the work of Ira Chaudhuri / Ira Chaudhuri

newspapers, magazines, websites, books: all in a rapidly changing media landscape. Whether print or web, only engaging content, displayed with user-informed design, actually creates readers. Distinctive design creates brand value on the newsstand or the web, by ensuring that readers tell you apart from the blur of media. ICD helps develop magazines, newspapers, responsive websites or apps that can be both popular and different...

services / editorial

card-imagenewsletter

monthly product design
insights: the scarlet letter
by Lisa Rath

card-imagedeep design

gilt and pleasure

card-imageinside stories

alchemlife packaging:
making medicine packs
effective

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