an enterprise AI platform’s events get the breakout energy of growth and celebration
UnifyApps, a leading enterprise AI platform hosts signature events for their growing teams across sales, tech, design and C-suite leadership worldwide, beginning in UAE this year.
As principal design partners of the brand we were asked to extend the brand for a vibrant event identity and communications for this first year of the grand festivities.
designing a casual space for teams to reflect, recharge and refocus
Unifyapps’ events are occasions to recognise great contributions to the phenomenal growth of the company, celebrate successes, network and bond with the team. Energetic elements create an ambience that is ownable for the brand and memorable for the teams that participate in them.
The first two event identities in this new language are their Sales Kickoff and the Leadership Summit A-Club.
Unifyapps’ colours and shapes are the building blocks
Wisdom Teeth, a typeface inspired by the iconic baby teeth by Milton Glaser, is chosen for its blocky letterforms which complement shapes of the Unifyapps identity. For a company of young people (average age 27!) the ask was to bring alive their contribution in a vibrant, energetic lively atmosphere was well exploited by extending the parent identity.
a world of possibilities, rewards and networking
The event experience is designed to foster the spirit of collaboration, recognise great work and help make new connections as the UnifyApps team gets together in a dedicated time, space and frame of mind.
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partner-in-charge & creative director lisa rath | design concept & development ashok dey | video vivekanandan, raghav wadhwa, sanshita verma | project management ujjwal chaudhary
